Proximity Marketing

Connectivity that Enhances Your Brand

DV Engage uses Wi-Fi technology to unlock proximity marketing possibilities and transform how you connect with shoppers. In a world where personal connection is the new currency, DV Engage helps you welcome customers with tailored experiences the moment they arrive. Deliver special offers, highlight relevant products, and share exclusive content as they move through your store. Every visit becomes a personalized journey, and every interaction becomes an opportunity to grow loyalty.

Wi-Fi signal icon with three curved lines above a solid dot.

Deliver personalized offers as shoppers enter your store for stronger engagement

Share tailored content and offers as customers explore your aisles

Create memorable experiences that boost loyalty, satisfaction, and repeat visits

Collect valuable shopper data to improve campaigns and drive smarter decisions

Unlock In-Depth Customer Insights with Advanced Geofencing Marketing

Identify where your customers spend time and activate precise, location based campaigns that drive results. Use geofencing to deliver relevant offers, guide product placement, and personalize each interaction based on real movement patterns. Gain the insights you need to connect with your audience at the right moment and improve overall engagement.

Industry Applications

Proximity marketing brings significant value to numerous industries by enhancing customer engagement and offering personalized experiences. Industries such as retail, hospitality, and healthcare, among others, benefit from its ability to boost sales and improve customer loyalty.

Smiling woman in a yellow blouse holding shopping bags and looking at her phone in a mall.

Transforming WiFi into retail intelligence.

Brands use WiFi marketing to send promotions. They gather customer data and link it to their marketing loyalty programs.

Retail Solutions

Man wearing glasses and an orange jacket sitting on a hotel bed using a laptop with a silver suitcase nearby.

Personalized offers for all guests.

Large chains can enhance guest experiences with personalized offers. They can also promote extra on-premises services.

Hotels

People taking photos of a margherita pizza, pasta, and shrimp salad on a wooden table.

Send offers to diners.

Guest Wi-Fi is popular in these institutions. This makes proximity marketing an excellent way to engage with customers.

Restaurants Solutions

Woman with curly hair wearing headphones, sitting on a train seat with a laptop on her lap, looking out the window.

Push updats and offers to travelers.

Airports and transit hubs can offer travelers updates and promotions. They can also collect valuable data.

Transport Solutions

Nighttime view of a packed football stadium with players huddled on the field and spectators in the stands.

Send notifications to attendees

Conferences and venues can use WiFi Marketing to connect with attendees and provide real-time information.

Large Venues Solutions

Increase revenue while guests visit.

Charging stations engage drivers during EV charging with targeted offers inviting them into stores, boosting sales.

Transport Solutions

Get in Touch with Datavalet

Your network deserves expert care. Let’s connect.

Every organization is unique. Our experts will work with you to design the right mix of products and services for your needs, from multi-site deployments to enterprise-scale rollouts.

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We’re here to answer all your questions

What is Proximity Marketing?

Proximity Marketing delivers targeted messages, offers, or content to users based on their physical location within or near your business premises.

What is the difference between proximity marketing and wifi marketing?

Proximity marketing targets users by physical location, while Wi-Fi marketing engages users through a connected Wi-Fi network and captive portal.

Can I integrate proximity marketing into an existing WiFi network?

Yes, Datavalet can integrate proximity marketing tools like Presence Engage into your current Wi-Fi infrastructure.

How does Datavalet ensure user privacy when deploying DV Engage?

Datavalet uses consent-based data collection, anonymization, encryption, and compliance with privacy regulations like PIPEDA and Quebec Bill 25.

What kind of customer insights does WiFi marketing provide?

It provides data on visits, dwell time, repeat customers, peak periods, and location-based behaviors to improve engagement with marketing campaigns.

How accurate is DV Engage's geofencing technology?

DV Engage’s geofencing can pinpoint customer location with high accuracy, enabling precise targeting within defined zones.

What industries can benefit by using proximity marketing?

Retail, restaurants, hospitality, healthcare, events, and transportation can use proximity marketing to increase engagement and sales.

How can proximity marketing and Wi-Fi marketing be used to drive business revenue?

Proximity marketing and Wi-Fi marketing generate revenue by delivering targeted offers, upselling products or services, driving repeat visits through loyalty programs, and selling advertising space on captive portals or location-based campaigns.

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